Tuesday, January 21, 2014

Window to the Soul and Other Sundry Body Parts

If you've ever walked into an Abercrombie store two things are immediately apparent:
  1. You wish you'd have brought your own oxygen supply. Yes they spray all of the merchandise with 10 spritzes of cologne every hour!
  2. The models for this clothing store wear no clothes.
However, this weekend you might have seen something that has brought in-store promotion to a new level. American Apparel is decorating its Lower East Side storefront windows with 70s porn bush-adorned mannequins. It's not that I'm prudish about nudity, but what on earth could be the reasoning behind this decision?

Focus Group Moderator: Thank you all for coming today. We'd like to show you some ideas for our upcoming window display.

Focus Group Attendee: Those look good and all, but what is really missing is a woodchuck  pelt glued to her genderless fiberglass crotch.

Focus Group Moderator: Excellent idea, but let's scratch the woodchuck and go with beaver.



Ok, so who knows how it went down, but they thoughtfully added areolae (yes, I looked up the plural) to complete the look. I haven't a clue if this will sell more clothes, but it has reminded me to add Gillette Mach 3s to this week's shopping list.

No comments:

Post a Comment